MARYS HOUSE SERVICES
Supporting women seeking safety through a stronger digital presence
How a pro bono digital transformation helped Mary’s House Services build trust, improve visibility, and create a stronger platform for fundraising, support, and community engagement.
Say no to domestic violence
Marys House Services
NFP
Mary’s House Services had grown into an important and trusted organisation supporting women and children impacted by domestic violence, but its digital presence had not kept pace.
The website no longer reflected the professionalism, care, or credibility of the organisation. Search visibility was effectively non-existent, campaign activity was limited, and the online experience did not adequately support the needs of donors, volunteers, community partners, or women seeking help.
The organisation needed a digital presence that could communicate its mission clearly, build trust quickly, and support a growing range of community, fundraising, and service needs.
Redfox partnered with Mary’s House Services on a pro bono basis to create a digital presence worthy of the organisation’s work and impact.
The engagement included:
- A complete website redesign
- Clearer information architecture and navigation
- Stronger messaging to reflect the mission and community impact
- Integrated support resources for women seeking help
- Clearer pathways for donations, volunteering, and community engagement
- Ongoing campaign, content, and digital support after launch
The goal was not simply to modernise the site, but to create a digital environment that felt professional, safe, and trustworthy for every audience interacting with the organisation.
Growth Systems
The Results
Today, Mary’s House Services has a far stronger and more credible digital presence supporting its mission and community engagement.
The website now attracts consistent organic visibility, with hundreds of monthly visitors discovering the organisation through search. Search engines recognise the site as a trusted source of information and community support, reflected in a strong backlink profile and a growing network of referring domains.
This authority footprint helps the organisation appear in search results for topics related to domestic violence awareness, community support services, and local initiatives. As a result, people seeking information, support, or ways to contribute can more easily find Mary’s House Services online.
The site also functions as a central platform for campaigns, events, and fundraising activity. Supporters, volunteers, and community partners now have a clear and reliable place to engage with the organisation and understand the impact of its work.
Domestic violence remains one of Australia’s most urgent social challenges, with a woman losing her life to domestic violence on average every week.
Organisations like Mary’s House Services play a vital role in supporting women and children seeking safety, stability, and a path forward.
By strengthening the organisation’s digital presence, the platform now helps ensure that people who need support, and those who want to help, can find Mary’s House Services more easily and engage with its mission. In this way, the digital work becomes part of something far more important than marketing. It helps a critical community service remain visible, trusted, and able to continue its life-changing work.
The Impact
Mary’s House Services now has a digital presence that better reflects the quality, care, and importance of its work.
The transformation of Mary’s House Services’s digital presence has created far more than a redesigned website. It has provided a stable and credible platform that supports the organisation’s mission every day.
For women seeking support, the website offers a clear and accessible pathway to information and assistance. For donors and community supporters, it communicates the importance of the organisation’s work and provides straightforward ways to contribute.
For the organisation itself, the website has become the backbone of communications, fundraising campaigns, events, and community engagement.
The improved search visibility, authority signals, and professional presentation mean that Mary’s House Services is now far easier to discover, trust, and support online.
Redfox continues to support the organisation on a pro bono basis, ensuring that the digital platform remains strong as new initiatives, campaigns, and community needs emerge.
The result is a digital presence that reflects the seriousness of the mission and helps Mary’s House Services continue its work supporting women and children affected by domestic violence.
Supporting a life-changing mission with a stronger digital presence
They’ve truly delivered on that promise, launching a new site at our most important time of the year flawlessly that exceeded our expectations. They managed the CX design process seamlessly, working with minimal input from our side and coordinating with our other pro bono marketing partners, making the whole experience efficient and easy for us. Their 24/7 service, dedication, and proactive approach have been unmatched, they are creative, efficient, they analyse the data, are empathetic to our varying needs and unique audience sets and offer solutions to problems.
We highly recommend them not only to other nonprofits but also to corporate clients—this team is simply phenomenal in their commitment to understanding and advancing their clients’ missions.
This recommendation is extended without hesitation.