Rider Levett Bucknall (RLB)
Building a unified global platform for insight, scale, and authority
How a multi-year digital transformation aligned RLB’s global presence, unified regional platforms, and created a scalable system for content, insight, and ongoing growth.
Rider Levett Bucknall (RLB)
Business-to-business
RLB’s digital presence had not kept pace with its rapid global expansion.
Regional fragmentation, inconsistent content structures, and disconnected platforms created friction across both user experience and internal operations.
The organisation’s expertise, data, and thought leadership were not being surfaced effectively, limiting visibility and impact across global markets.
Redfox partnered with RLB on an 18-month transformation program, followed by a long-term strategic engagement.
The focus was to align platform, content, and systems into a cohesive global environment.
This included:
- Global multi-region website architecture
- Unified design, UX, and information structure
- Development of thought leadership and insights ecosystems
- Interactive tools including calculators and data platforms
- CRM and marketing integration
- Enterprise hosting, security, and infrastructure
- Ongoing SEO, UX optimisation, and performance reporting
- 24/7 global support for regional teams
Growth Systems
The Results
The transformation of RLB’s digital presence delivered measurable improvements across platform structure, visibility, content scale, and internal operations. The most significant outcomes reflect not just growth in traffic, but a shift toward a more unified, scalable, and globally aligned digital ecosystem.
Global platform consolidation
Significant growth in visibility
Expanded content footprint
Improved internal efficiency
The Impact
The transformation of RLB’s digital ecosystem has created a platform that supports both brand authority and commercial performance at a global scale.
The website now reflects the organisation’s true market position, making it easier for clients to understand capability, explore expertise, and engage with confidence.
Structured content systems and publishing frameworks have positioned RLB as a recognised source of industry insight, strengthening credibility across regions.
Operationally, the platform has reduced complexity and improved efficiency, allowing internal teams to focus on growth rather than managing fragmented systems.
With ongoing optimisation, AI integration, and continuous development, the platform continues to evolve as a long-term digital asset supporting RLB’s global strategy.
Building a global digital platform for long-term growth and innovation
