Insights - Redfox Digital

The rise of AI Search Tools – What it means for your business

Search is shifting under our feet. We’ve already moved from “10 blue links” on a results page, to featured snippets, knowledge panels, and voice answers. Now, a new wave of

Alanah Fox September 8, 2025

When “good stats” don’t mean good results in digital marketing

Why marketing campaigns fail to convert It happens all the time: a business runs a shiny new LinkedIn or Google campaign. The dashboard shows all the right stats; impressions, clicks,

Alanah Fox August 26, 2025

From curiosity to customer: building a digital ecosystem that grows with your business

You’ve worked hard to get someone’s attention. A click from Google, a like on LinkedIn, a visit to your website. But curiosity alone doesn’t pay the bills. Conversion does. The

Alanah Fox August 15, 2025

Is your web hosting silently killing your SEO?

Here’s how to fix it. Your SEO might be spot on. Your website? Slick. Your content? Sharper than a fox in a henhouse. But if it’s running on cheap, clunky

Alanah Fox August 8, 2025

What is a Digital Growth Agency?

And why more businesses are turning to them The digital landscape isn’t just evolving, it’s transforming at lightning speed. Algorithms change, consumer behaviour shifts, and new technologies like AI are

Alanah Fox July 28, 2025

Transforming Followers to Believers: Strategy-Driven Brand Storytelling

Why brand stories matter in 2025 Not all stories grab attention—especially in today’s noisy markets. If you want your brand story to actually resonate, you need more than clever copy

Alanah Fox July 22, 2025

Why AI adoption for SMEs goes beyond automation

AI adoption meets the next big leap for SMEs The digital landscape for small to medium enterprises (SMEs) is transforming at an unprecedented rate. From automated marketing to streamlined operations,

Lance Redgrave June 9, 2025

Content isn’t filler: Why your website copy should lead the strategy, not follow it

In the world of digital marketing, content often gets left behind. Too often, businesses finalise a website’s design before turning their attention to the words that fill it. But treating

Alanah Fox June 6, 2025

Brand Storytelling: what is it and why is it important?

If the last few years have taught us anything, it’s that the value of human connection can’t be underestimated. Regardless of organisation size, industry, price point or purpose, customers place

Alanah Fox June 4, 2025

What Google’s 7-11-4 rule means for your marketing (and Google hacks you need to know)

You’ve nailed your offer. Your messaging is solid. You’re consistently active online, publishing great content — but leads still hesitate. Conversions lag. Something’s not quite clicking. Here’s why: people don’t

Lance Redgrave June 4, 2025

The Underdog Advantage: How SME’s can outsmart big players with smarter SEO in 2025

In today’s digital landscape, it’s easy for small businesses to feel overshadowed by the massive marketing machines of industry giants. Popular wisdom suggests that bigger budgets mean better rankings on

Alanah Fox May 26, 2025

The Ultimate Guide to Lead Generation: Outperforming with Digital Marketing Sydney

Lead generation forms the backbone of business growth—without a consistent influx of qualified leads, even the best products or services can struggle. In today’s hyper-connected world, effective lead generation is

Lance Redgrave May 26, 2025