Optimise to Win, Pt 9: Be Natural – User expectations & how to exceed them.
Users have developed expectations about how things are supposed to work, and when we break too far from these norms, users become confused and unsure about what to do.
Optimise to Win, Pt 10: The Test-Improve Cycle – Never stop getting better!
Launching the website is only the beginning of the mission. Even if your site was planned & executed perfectly, you need to test & make improvements.
Optimise to Win, Pt 3: Design for Conversions – Give users what they want!
Give your users a consistent, friendly guide towards your common goal: conversion.
Optimise to Win, Pt 7: Content Strategy – Good writing pays off!
A content strategy is more than just thinking about what topics need to be covered on which pages, although that is an important part of it. In order to rank well in search engines, your site must be seen as an expert in your field.
Optimise to Win, Pt 4: Simplify – focus your website goals & eliminate clutter!
Include only elements that contribute towards your goals.
Optimise to Win, Pt 2: Performance & Website Page Loading Speed – Silent, but deadly
Is your website fast enough for all users? If not, you are losing countless opportunities for sales and enquiries!
The 6 deal breakers for Social Media Strategy
Social. Social. Social. It works a whole lot better than complaining about Marcia!
4 tips for getting your Facebook page into Google search results
If you have gone to the effort to create a website and have started marketing it via social media channels, you obviously now want it to be found when people search for your company name in Google; but how can you influence these results??
Managing a Brand’s Social Media
Bernadette’s insights into the Social Media and Marketing event she attended…
The Best and Worst Times to Post on Social Networks
Social Media is a fantastic way of connecting with your audience, however there are certain times of the day that you will get better results on each of the different platforms.
