Are you looking for a web development agency in Sydney? Here’s what to look for.

Websites are more than just design, and you don’t know what you don’t know. This checklist will guide you on choosing a web development agency in Sydney.
Design is not decoration: Why your website needs to work, not just look good

We often hear, “I want my website to look amazing.” While a beautiful site creates a strong first impression, design isn’t just about looking good—it’s about working well. If your site looks stunning but visitors can’t figure out where to click, what to do next, or how to navigate, you don’t have good design—you have […]
Does the size of your logo really matter?

We would be well on our way to millionaire status if we had put a dollar in a jar very time a client asked us to “Make my logo bigger”
Why heatmaps are the key to improving conversions

Heatmaps allow you to optimise your website, ensuring you attract more of your ideal customers and encourage them to take action.
Optimise to Win, Pt 9: Be Natural – User expectations & how to exceed them.

Users have developed expectations about how things are supposed to work, and when we break too far from these norms, users become confused and unsure about what to do.
Optimise to Win, Pt 10: The Test-Improve Cycle – Never stop getting better!

Launching the website is only the beginning of the mission. Even if your site was planned & executed perfectly, you need to test & make improvements.
Optimise to Win, Pt 3: Design for Conversions – Give users what they want!

Give your users a consistent, friendly guide towards your common goal: conversion.
Optimise to Win, Pt 7: Content Strategy – Good writing pays off!

A content strategy is more than just thinking about what topics need to be covered on which pages, although that is an important part of it. In order to rank well in search engines, your site must be seen as an expert in your field.
Optimise to Win, Pt 4: Simplify – focus your website goals & eliminate clutter!

Include only elements that contribute towards your goals.
Optimise to Win, Pt 2: Performance & Website Page Loading Speed – Silent, but deadly

Is your website fast enough for all users? If not, you are losing countless opportunities for sales and enquiries!