Skip to content
  • Expertise
  • Agency
  • Insights
  • Contact
Let's Talk
  • Expertise
  • Agency
  • Insights
  • Contact

Cunningly Clever.

Get cunningly clever ideas, practical tips, and fresh insights to help you capture your audience and outfox your competition—no jargon, just smart thinking delivered straight.
Lance Redgrave

Does the size of your logo really matter?

We would be well on our way to millionaire status if we had put a dollar in a jar very time a client asked us to “Make my logo bigger”

Read More
Lance Redgrave March 13, 2015
Lance Redgrave

Why heatmaps are the key to improving conversions

Heatmaps allow you to optimise your website, ensuring you attract more of your ideal customers and encourage them to take action.

Read More
Lance Redgrave July 24, 2014
Lance Redgrave

Optimise to Win, Pt 10: The Test-Improve Cycle – Never stop getting better!

Launching the website is only the beginning of the mission. Even if your site was planned & executed perfectly, you need to test & make improvements.

Read More
Lance Redgrave December 10, 2013
Lance Redgrave

Optimise to Win, Pt 8: Provide Options – Spread the net wide

Product discoverability is one of the most important aspects of any website, eCommerce in particular. We’ll show you how to make your products easy to find by users.

Read More
Lance Redgrave December 9, 2013
Lance Redgrave

Optimise to Win, Pt 7: Content Strategy – Good writing pays off!

A content strategy is more than just thinking about what topics need to be covered on which pages, although that is an important part of it. In order to rank well in search engines, your site must be seen as an expert in your field.

Read More
Lance Redgrave December 8, 2013
Lance Redgrave

Optimise to Win, Pt 6: SEO & SEM – Help your customers find you

How on earth can your target audience find your site among the heap? It isn’t something that happens by accident. However, with a bit of prioritisation, planning, and work, you can earn thousands of page views.

Read More
Lance Redgrave December 7, 2013
Lance Redgrave

Optimise to Win, Pt 5: Mobile-Responsive Design – Stay relevant & be usable on-the-go

The global per-capita rate of smartphone ownership has now surpassed that of personal computers. One in every 5 people on earth have a smartphone.

Read More
Lance Redgrave December 6, 2013
Lance Redgrave

Optimise to Win, Pt 4: Simplify – focus your website goals & eliminate clutter!

Include only elements that contribute towards your goals.

Read More
Lance Redgrave November 20, 2013
Lance Redgrave

Optimise to Win, Pt 9: Be Natural – User expectations & how to exceed them.

Users have developed expectations about how things are supposed to work, and when we break too far from these norms, users become confused and unsure about what to do.

Read More
Lance Redgrave November 19, 2013
Lance Redgrave

Optimise to Win, Pt 3: Design for Conversions – Give users what they want!

Give your users a consistent, friendly guide towards your common goal: conversion.

Read More
Lance Redgrave November 12, 2013
Lance Redgrave

Optimise to Win, Pt 1: Why are you missing out on thousands of conversions?

Kicking off our ‘Optimise to Win’ series, where we show you how the best businesses get more conversions than their competition.

Read More
Lance Redgrave November 12, 2013
Lance Redgrave

Optimise to Win, Pt 2: Performance & Website Page Loading Speed – Silent, but deadly

Is your website fast enough for all users? If not, you are losing countless opportunities for sales and enquiries!

Read More
Lance Redgrave November 11, 2013

Stay sharp, stay clever.

Get cunningly smart insights delivered fresh—capture your audience and outfox your competition, one email at a time.

No spam, no fluff, no nonsense—unsubscribe anytime.

Ready to make something extraordinary?

Your success is our obsession, and clever is our signature style. Let's chat about your goals and how we can help you achieve them.

Ready to ignite your brand’s growth?

203/71 Longueville Road,
Lane Cove NSW 2066.

0414 519 369
  • LinkedIn
  • Instagram
  • Facebook

Lane Cove, Sydney

Sunday June 8, 2025 – 12:48pm

Redfox is honoured to donate time and services to Mary’s House to support their vital mission against domestic violence.

© 2025 Redfox Media Pty Ltd – All Rights Reserved

We acknowledge the traditional owners of the lands upon which we work and pay our respect to the Cammeraygal people of the Eora Nation, their elders past, present and emerging.