Insights - Page 2 of 5 - Redfox Digital

Boost Your Online Visibility: Proven SEO tactics for lead generation in 2025

In today’s fiercely competitive digital landscape, ranking high in search results is more than a technical checkbox—it’s a strategic necessity. For businesses looking to generate qualified leads, partnering with a

Lance Redgrave May 25, 2025

Design is not decoration: Why your website needs to work, not just look good

We often hear, “I want my website to look amazing.” While a beautiful site creates a strong first impression, design isn’t just about looking good—it’s about working well. If your

Alanah Fox May 20, 2025

Redfox Digital in partnership with Mary’s House Services

Empowering change: Redfox Digital’s ongoing partnership with Mary’s House Services

At Redfox Digital, we use our skills to make a meaningful difference. One of the partnerships we’re most proud of is our ongoing work with Mary’s House Services—a not-for-profit organisation

Alanah Fox May 18, 2025

Why it’s important to scope a project

It might seem obvious that if your small business is about to increase its digital engagement, that some sort of plan, structure or process is…

Lance Redgrave August 11, 2021

Understanding your target market

Understanding your target market means you can narrow your focus and get a better return on your marketing investment.

Lance Redgrave August 9, 2021

The secret to Search Engine Success

Search Engine optimisation is critical to the success of your online business. High visibility in search engines doesn’t just happen.

Lance Redgrave July 12, 2021

Are you looking for a web development agency in Sydney? Here’s what to look for.

Websites are more than just design, and you don’t know what you don’t know. This checklist will guide you on choosing a web development agency in Sydney.

Lance Redgrave November 28, 2016

Does the size of your logo really matter?

We would be well on our way to millionaire status if we had put a dollar in a jar very time a client asked us to “Make my logo bigger”

Lance Redgrave March 13, 2015

Why heatmaps are the key to improving conversions

Heatmaps allow you to optimise your website, ensuring you attract more of your ideal customers and encourage them to take action.

Lance Redgrave July 24, 2014

Optimise to Win, Pt 10: The Test-Improve Cycle – Never stop getting better!

Launching the website is only the beginning of the mission. Even if your site was planned & executed perfectly, you need to test & make improvements.

Lance Redgrave December 10, 2013

Optimise to Win, Pt 8: Provide Options – Spread the net wide

Product discoverability is one of the most important aspects of any website, eCommerce in particular. We’ll show you how to make your products easy to find by users.

Lance Redgrave December 9, 2013

Optimise to Win, Pt 7: Content Strategy – Good writing pays off!

A content strategy is more than just thinking about what topics need to be covered on which pages, although that is an important part of it. In order to rank well in search engines, your site must be seen as an expert in your field.

Lance Redgrave December 8, 2013