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Cunningly Clever.

Get cunningly clever ideas, practical tips, and fresh insights to help you capture your audience and outfox your competition—no jargon, just smart thinking delivered straight.
Lance Redgrave

The secret to Search Engine Success

Search Engine optimisation is critical to the success of your online business. High visibility in search engines doesn’t just happen.

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Lance Redgrave July 12, 2021
Lance Redgrave

Are you looking for a web development agency in Sydney? Here’s what to look for.

Websites are more than just design, and you don’t know what you don’t know. This checklist will guide you on choosing a web development agency in Sydney.

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Lance Redgrave November 28, 2016
Lance Redgrave

Does the size of your logo really matter?

We would be well on our way to millionaire status if we had put a dollar in a jar very time a client asked us to “Make my logo bigger”

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Lance Redgrave March 13, 2015
Lance Redgrave

Why heatmaps are the key to improving conversions

Heatmaps allow you to optimise your website, ensuring you attract more of your ideal customers and encourage them to take action.

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Lance Redgrave July 24, 2014
Lance Redgrave

Optimise to Win, Pt 10: The Test-Improve Cycle – Never stop getting better!

Launching the website is only the beginning of the mission. Even if your site was planned & executed perfectly, you need to test & make improvements.

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Lance Redgrave December 10, 2013
Lance Redgrave

Optimise to Win, Pt 8: Provide Options – Spread the net wide

Product discoverability is one of the most important aspects of any website, eCommerce in particular. We’ll show you how to make your products easy to find by users.

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Lance Redgrave December 9, 2013
Lance Redgrave

Optimise to Win, Pt 7: Content Strategy – Good writing pays off!

A content strategy is more than just thinking about what topics need to be covered on which pages, although that is an important part of it. In order to rank well in search engines, your site must be seen as an expert in your field.

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Lance Redgrave December 8, 2013
Lance Redgrave

Optimise to Win, Pt 6: SEO & SEM – Help your customers find you

How on earth can your target audience find your site among the heap? It isn’t something that happens by accident. However, with a bit of prioritisation, planning, and work, you can earn thousands of page views.

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Lance Redgrave December 7, 2013
Lance Redgrave

Optimise to Win, Pt 5: Mobile-Responsive Design – Stay relevant & be usable on-the-go

The global per-capita rate of smartphone ownership has now surpassed that of personal computers. One in every 5 people on earth have a smartphone.

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Lance Redgrave December 6, 2013
Lance Redgrave

Optimise to Win, Pt 4: Simplify – focus your website goals & eliminate clutter!

Include only elements that contribute towards your goals.

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Lance Redgrave November 20, 2013
Lance Redgrave

Optimise to Win, Pt 9: Be Natural – User expectations & how to exceed them.

Users have developed expectations about how things are supposed to work, and when we break too far from these norms, users become confused and unsure about what to do.

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Lance Redgrave November 19, 2013
Lance Redgrave

Optimise to Win, Pt 3: Design for Conversions – Give users what they want!

Give your users a consistent, friendly guide towards your common goal: conversion.

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Lance Redgrave November 12, 2013

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We acknowledge the traditional owners of the lands upon which we work and pay our respect to the Cammeraygal people of the Eora Nation, their elders past, present and emerging.