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Cunningly Clever.

Get cunningly clever ideas, practical tips, and fresh insights to help you capture your audience and outfox your competition—no jargon, just smart thinking delivered straight.
Lance Redgrave

Optimise to Win, Pt 6: SEO & SEM – Help your customers find you

How on earth can your target audience find your site among the heap? It isn’t something that happens by accident. However, with a bit of prioritisation, planning, and work, you can earn thousands of page views.

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Lance Redgrave December 7, 2013
Lance Redgrave

Optimise to Win, Pt 5: Mobile-Responsive Design – Stay relevant & be usable on-the-go

The global per-capita rate of smartphone ownership has now surpassed that of personal computers. One in every 5 people on earth have a smartphone.

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Lance Redgrave December 6, 2013
Lance Redgrave

Optimise to Win, Pt 4: Simplify – focus your website goals & eliminate clutter!

Include only elements that contribute towards your goals.

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Lance Redgrave November 20, 2013
Lance Redgrave

Optimise to Win, Pt 9: Be Natural – User expectations & how to exceed them.

Users have developed expectations about how things are supposed to work, and when we break too far from these norms, users become confused and unsure about what to do.

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Lance Redgrave November 19, 2013
Lance Redgrave

Optimise to Win, Pt 3: Design for Conversions – Give users what they want!

Give your users a consistent, friendly guide towards your common goal: conversion.

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Lance Redgrave November 12, 2013
Lance Redgrave

Optimise to Win, Pt 1: Why are you missing out on thousands of conversions?

Kicking off our ‘Optimise to Win’ series, where we show you how the best businesses get more conversions than their competition.

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Lance Redgrave November 12, 2013
Lance Redgrave

Optimise to Win, Pt 2: Performance & Website Page Loading Speed – Silent, but deadly

Is your website fast enough for all users? If not, you are losing countless opportunities for sales and enquiries!

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Lance Redgrave November 11, 2013
Lance Redgrave

The 6 deal breakers for Social Media Strategy

Social. Social. Social. It works a whole lot better than complaining about Marcia!

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Lance Redgrave November 6, 2013
Lance Redgrave

4 tips for getting your Facebook page into Google search results

If you have gone to the effort to create a website and have started marketing it via social media channels, you obviously now want it to be found when people search for your company name in Google; but how can you influence these results??

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Lance Redgrave November 2, 2013
Lance Redgrave

Managing a Brand’s Social Media

Bernadette’s insights into the Social Media and Marketing event she attended…

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Lance Redgrave July 31, 2013
Lance Redgrave

The Best and Worst Times to Post on Social Networks

Social Media is a fantastic way of connecting with your audience, however there are certain times of the day that you will get better results on each of the different platforms.

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Lance Redgrave July 11, 2013
Lance Redgrave

When an online business is born!

Building and launching an online business can be a very similar to preparing and bringing a child into the world. I bet you haven’t thought about it that way before!

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Lance Redgrave March 13, 2013

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