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When “good stats” don’t mean good results in digital marketing

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Alanah Fox

Co-founder of Redfox Digital, leading the agency’s marketing and strategic direction with clarity and purpose. With over 20 years of expertise, she excels at uncovering a brand’s authentic voice, defining unique market positions, and crafting clear strategies that resonate deeply with audiences. Passionate and collaborative, she guides clients to purposeful, sustainable growth through digital innovation.

Why marketing campaigns fail to convert

It happens all the time: a business runs a shiny new LinkedIn or Google campaign. The dashboard shows all the right stats; impressions, clicks, engagement. The marketer proudly reports that “everything looks great.”

But then the business owner asks the critical question:

“Why aren’t we getting any new enquiries?”

The truth? Metrics without conversions don’t mean much.

A real example: traffic with nowhere to go

In a recent meeting, I spoke with a business owner running LinkedIn campaigns. Their marketer told them the stats were strong; clicks were high, engagement was healthy. On the surface, it all looked promising.

But when I asked where those campaigns were sending people, the answer surprised even them. There was no dedicated landing page. No clear plan for what users were supposed to do once they arrived on the website. Just traffic… with nowhere to go.

Even the client could see the disconnect: the campaign’s intent and the website’s experience were completely misaligned.

The disconnect between ads and landing pages

Digital campaigns don’t fail because of poor targeting or bad ads alone. Why marketing campaigns fail to convert:

  • No clear user journey exists. Visitors arrive on a website with no obvious next step.
  • Landing pages are missing. Campaigns dump users onto generic homepages instead of tailored, persuasive pages.
  • The website isn’t optimised to convert. Calls-to-action are vague, forms are hidden, and trust signals are weak.

The result? Wasted ad spend and frustrated business owners.

What successful campaigns do differently

Strong digital marketing campaigns don’t stop at the ad. They connect the dots between visibility and conversion. That means:

  • Dedicated landing pages for each campaign, aligned with the ad’s message and intent.
  • Clear calls-to-action that tell users exactly what to do next (book a call, download a guide, request a quote).
  • Consistent messaging across ad, landing page, and website so visitors feel confident they’re in the right place.
  • Optimised user experience that removes friction; fast load times, mobile-first design, and easy forms.

When campaigns and websites work together, clicks become enquiries, and enquiries become customers.

Fixing your campaigns: from clicks to customers

If your campaigns look good on paper but aren’t delivering leads, here’s where to start:

  1. Audit your user journey. Follow the path from ad to website as if you were a prospect. Is the next step clear?
  2. Build landing pages. Make sure every campaign has a destination designed to convert.
  3. Review your CTAs. Ditch “Learn More” and replace it with action-focused language that creates urgency.
  4. Track beyond clicks. Measure form fills, calls, downloads – the actions that actually grow your business.

The bottom line

Good stats don’t pay the bills. Enquiries, leads, and sales do.

If your campaigns are driving traffic but not results, the problem isn’t LinkedIn or Google, it’s the missing strategy between ad and action.

At Redfox, we specialise in building digital ecosystems where campaigns and websites work together. Because when everything connects, growth isn’t left to chance, it becomes inevitable.

👉 Ready to make your marketing work harder? Book a chat with us.

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